Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

The Role of Emotions in Experience Design

The Role of Emotions in Experience Design

The Role of Emotions in Experience DesignGary van Broekhoven

Experience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?

Consumer Psychology
Choosing the Right Users: The NOREX Framework

Choosing the Right Users: The NOREX Framework

Choosing the Right Users: The NOREX FrameworkGary van Broekhoven

Unlock deeper insights with the NOREX framework; map user engagement levels to design behaviour change strategies that truly meet consumer needs.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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